Well they weren’t totally stupid, they couldn’t get helium because the US restricted them from getting it as the largest supplier. The plan was originally to use helium, but they went with the second best option.

So I have no idea I haven’t seen it, but I have to imagine ice cream and cake were on the board. Those see like gimmes.

So I was curious because these new logos drop the wattage. From the one of the links to another pcworld article they have an image with the new logo but both the wattage and the speed. https://www.pcworld.com/article/2572128/an-updated-usb-logo-will-now-mark-the-fastest-docking-stations.html If all they did was change the shape of the logo that’s total garbage.