It’s not stupid, it’s deliberate. I had a friend who did consulting work (in a different area) with a large grocery chain, and they deliberately change the layout so you’re spending more time in the store, looking at things, because chances are that you’ll buy more. If the store becomes a little too crowded, they’ll just change the music to hurry you along.
Interesting phrasing there. Orange guy “fell victim to” (was Innocent) while blue lady “was guilty”.
It’s true that we often excuse our own behavior by what we intended, and often blame others based on their behavior without knowing their intent. But that isn’t a behavior you might expect from a psychologist determined to analyze a situation, showing a bunch of his own biases.