It’s good to keep in mind, but I mean do you sit there through 1-3 minute ads not skipping forward? I don’t watch much television, I mostly watch YouTube. So I watch a lot of it. What good is watching an ad going to do if I’m never going to buy anything from them? Once or twice, I’ve needed or wanted a product or service I thought might be promoted on YouTube, I went and looked for a creator to get a link/code from. But I think I did that two times in the past 9 years of being an avid YouTube watcher, and those times I was not buying the product due to ads, just thought I’d support a creator since I was going to make a purchase. I don’t have sponsor block (I use NewPipe and I don’t feel like learning a new app), but I just skip all the ads by tapping the skip button a bunch. They’re often 2 full minutes.
My mom (border of gen x and boomer) explained all the references to me when I was a kid watching Futurama for the first time. Honestly, Futurama and seeking out information related to the references (either my parents would tell me or I’d look it up in the 2010s when I really started having access to the internet) is probably the biggest way I learned about past culture. At this point I’m explaining the references to my kid but he really is just so far removed from it. Because they’re from like 4 generations ago and have been referenced so much since. Still interesting but I do feel like it, “hits different” as the teens say.