Wonder if ads actually makes up for the difference or if it’s just under priced to push people towards it.
I reckon you guys are on the right track with your comments. Something to add in relation to why streaming services are introducing an ad tier. Introducing adverts introduces variable pricing for the streaming services. Meaning they can earn the same base rate, but for say the next season of Bridgerton, or one of their other really popular shows they can make a kind of ‘super profit’ by selling the ad space on top of their base rate per subscriber account.
I reckon you guys are on the right track with your comments. Something to add in relation to why streaming services are introducing an ad tier. Introducing adverts introduces variable pricing for the streaming services. Meaning they can earn the same base rate, but for say the next season of Bridgerton, or one of their other really popular shows they can make a kind of ‘super profit’ by selling the ad space on top of their base rate per subscriber account.