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Cake day: June 20th, 2023

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  • BigDiction@lemmy.worldtoComic Strips@lemmy.worldAds
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    1 month ago

    You delivered some good points. I also work with publishers.

    Ad blockers have had an impact, but I think the bigger driver is that premium demand has migrated spending to connected TV (CTV, showing ads on an Internet connected large screen). Publishers just don’t get the rates they used to for web and mobile inventory, even if they’re doing everything right.

    I think when another trendy channel like AI ads straight to your brain or whatever pops up we will see another migration.













  • That’s not really Forbes serving the malvertising intentionally. If your site hooks into a programmatic advertising stack, the risk of malware exists. This is from 2016, but it’s mostly true today. If a user is blocking ads and cookies and they disable their ad blocker on a specific site only, there’s little data to know about that user. So you get low $CPM on the bid which is mainly where the malicious ads win bids on actual quality sites. That’s why most top sites are very strict on who can bid nowadays.