Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.
In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.
I would say that the “positive vibes only” trait is part of it, but the far bigger problem was the character limit. Even when it was double from 140 to 280, that still doesn’t not leave room for nuanced opinions. And then, the least nuanced opinions also become the most easily spreadable. Both traits really reward our worst instincts.