This is an interesting sabotage to any figures that want to maintain their presence.
If you search for “brandname twitter”, you’re probably going to get what you want. “brandname x” will be a SEO catastrophe.
Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.
This is an interesting sabotage to any figures that want to maintain their presence.
If you search for “brandname twitter”, you’re probably going to get what you want. “brandname x” will be a SEO catastrophe.
Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.