I don’t understand this, honestly. I look at the final price of something regardless of whether or not it’s on sale and think to myself “Is this a reasonable price for this item? Is it something I actually want/need and will use?” If I answer no to either I usually don’t buy it.
People like this are why prices are “$20 slashed 50% off”
The American shoe store Payless tried to get away from this crap.
They stopped doing the raise and lower price model everyone else does and lowered all shoes to '“everyday low prices”
It failed horribly. They went back to raising prices and slashing prices and sales went up again.
It has to do with the shopper mindset. Everyone wants a deal.
I don’t understand this, honestly. I look at the final price of something regardless of whether or not it’s on sale and think to myself “Is this a reasonable price for this item? Is it something I actually want/need and will use?” If I answer no to either I usually don’t buy it.