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This seems pretty obvious. Really, doing things to impress others often end people up in a lot of trouble, and being “macho” is no exception.
Maybe Occupational Health and Safety should run commercials being like “If you’re a real man, you have a 3 point hold whenever you’re on a ladder and have someone watch you.”
I feel like empowering the “Real Man” bullshit, even in a subversive way, is generally a bad idea. Could be an effective campaign though, so maybe the benefits outweigh the drawbacks.
